Small Business Saturday is an American shopping holiday held during the Saturday after US Thanksgiving during one of the busiest shopping periods of the year.
Small Business Saturday is on Saturday, Nov. 28, an annual holiday encouraging consumers to shop locally in all USA and Pensacola, Florida.
Like Amazon’s storied invention of Prime Day, it was credit card giant
American Express that started Small Business Saturday ten years ago. The date typically occurs at the start of the holiday shopping season, encouraging shoppers to buy their gifts from smaller brands. Consumers can find unique, handmade goods they might not be able to get at a larger retailer.